Get this book and learn how to Build fast, accessible landing pages focused on conversions.
Getting your landing page up is easy. Getting it right is another story. In this book, I'll help you navigate the maze of optimizing your landing page for conversions. (I'm still writing it, so I'll let you know when it's ready)
Or continue to learn more.
What you'll learn in this book.
How to reduce bounce rate by making your page faster. How to make your page more friendly to more people (and technology). I'll show you how to master performance metrics and go all green on PageSpeed Insights. Run a PageSpeed Insights report for this landing page to understand what I mean.
What's in the book?
4 straight forward modules covering focus, accessibility, copywriting and optimization. Packed with techniques I've learned from years of building and optimizing landing pages. You can read it in a day and reference it every day.
Focus
Before you build anything, learn how to define SMART goals and develop a laser focus to achieve them.
- SMART Goals
- Deliberate Design
Conversational Copywriting
Learn how to write copy that converts by writing copy that connects with your readers.
- Voice of Customer
- Conversational Copywriting
- Copywriting and accessibility
Accessibility
When you focus on accessibility, you create a better experience for all. People and technology.
- Accessibility Principles
- Accessibility Testing
- Semantic HTML
- Assistive Technologies
- SEO
Speed and Optimization
The fun stuff. Learn about important metrics and how to tweak your landing page to master them.
- Metrics
- Tools to Test Your Optimizations
- Responsive Design Without Media Queries
- Image Optimization
- CSS Optimization
- Font Optimization
- JavaScript Optimization